The “House of Better Vision”
Imagine a fascinating world of experiences, where you´re able to explore a unique expedition on which you can get to know the entire world of vision from Rodenstock in a light-hearted way. A place, where you´re able to determine the route of your virtual tour yourself. This place is brought into being from Rodenstock: The “House of Better Vision”.
The House of better Vision is an Online-platform with a unique combination of entertainment and information. Visitors to the House of Better Vision take a unique expedition on which they can get to know the entire world of vision from Rodenstock in a light-hearted way. Different experience zones await the user. From the tradition and history through technical innovations up to the timeless Rodenstock design – the House of Better Vision invites visitors to experience a completely new dimension of vision up close with a simple mouse click.
One of the highlights is the “lens wall” where there is an impressive and playful visualisation of how self-tinting ColorMatic® lenses adapt extremely quickly to changing light conditions. In another experience zone, visitors can, for example, experience the differences between various progressive lenses and compare them directly based on everyday situations. There is never a dull moment at the House of Better Vision. Complete experience zones will be added regularly so that the user can experience different perspectives in all areas of the topics of “vision” and “looks” time and time again.
The new presence in the Web, www.see-better-look-perfect.com, starts in March 2012.